Web 2.0 Freelance Writing
Something New - Something Old
Using Web 2.0 to pen text does not necessarily involve new methods.
If you look back to when Al Gore ... I mean, Tim Berners-Lee, created the World Wide Web ... [Al Gore is a cool dude, by the way: a former military correspondent and investigative reporter]:
Original HTML how-to [web page design] was essentially socially-networked in much the same way that Google introduced Gmail to the world ... via digital word-of-mouth.
Similarly, Amazon created their Associates Program circa 1996, leading the Web 2.0 way by asking web site owners around the globe to digitally forward Amazon's advertising efforts — by way of progressive site design — essentially creating highly efficient, new-age, freelance advertising copywriters [with many not realizing that's what they were, as Amazon sagely circumnavigated an entire list of media and publishing house managerial entities].
The rest of the web world followed suit ... determining new ways to encourage webmasters, web site owners, and eventually web site users [consumers] to generate content that benefits everyone.
This video is correct in the sense that Web site users are doing the work previously performed by a host of media and publishing industry blue- and white-collar employees ... very cool when you stop to think about it.