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Web 2.0 Freelance Writing
Digital Substituion & Disintermediation
 

Two textbook terms for ongoing changes occurring within the publishing industry are digital substitution and disintermediation. Simply stated, various traditional publishing house functions are being eliminated as paper book information converts to digits.

 

Here's a short list of publishing house entities that are disappearing as we speak:

 

  • publishing houses
  • editors
  • printers
  • binders
  • sales representatives
  • distributorships
  • warehouses
  • bookstores
  • book reviewers
  • advertising agencies
  • accountants

 

And ... secretaries! The secretarial portion is often especially hard, as all in the aforementioned list may have had one or more administrative assistants, but now there is just you [if you ever wonder why developing web content is tedious and time-consuming at times, it's because you are doing the work of many].